AllU
Renews
Project

Your actions create a new future for the Earth.

Connecting items to new owners, rather than discarding them.
A single action can contribute to reducing environmental impact and help support the realization of a sustainable future.
At ALLU, we are engaged in initiatives such as measuring and visualizing the contribution to reducing the environmental footprint of the products we handle, as well as using packaging materials made from recycled resources.
Through brand reuse, we aim to contribute to the realization of a sustainable society.

Resale Impact

Avoided GHG Emissions

7,486t CO2e

Avoided Water Consumption

8,843㎥

Environmental Impact Reduction Achieved Through Resale by ALLU、STAR BUYERS AUCTION、ALLU AUCTION.
Sep 2024 – Aug 2025

At ALLU, we make the environmental benefits of resale visible.
To ensure transparency, we openly share the methodology, including the assumptions and framework behind our calculations.

Reality

Reality of Fashion and the Environment

The word “Mottainai,” meaning "waste not," has become globally recognized as a keyword for striving toward a sustainable society.
However, do you know that the fashion industry, with its continuous cycle of mass production and consumption, still has many wasteful realities?

CO2 Emission
Approximately
90,000 Kilotons

Water Consumption
Approximately
8.3billion m³

Environmental Impact from Raw Material Procurement to Manufacturing in Japan's Fashion Industry (Annually)

When manufacturing a single piece of clothing, about 25.5 kg of CO2 is emitted, which is equivalent to producing around 255 plastic bottles, and about 11 bathtubs worth of water is used.

Large Trucks
For130Units

Amount of Clothes Incinerated or Landfilled in Japan Daily

Annually, about 480,000 tons of clothing is incinerated or disposed of in landfills without being recycled. This is equivalent to 130 large trucks being incinerated or landfilled every day.

per person
23pieces

Number of Clothes Not Worn in a Year in Japan

While the average number of clothes purchased per person annually is about 20, the average number of clothes discarded is around 14. On average, each person has about 23 clothes that go unworn for an entire year.

Source: Ministry of the Environment, "SUSTAINABLE FASHION"

What Can We Do
What We Can Do for the Future

Long-Term Relationship with One Item

For example, if you wear a piece of clothing you already own for just one more year instead of discarding it, that alone can contribute to a reduction of about 30,000 tons of waste across Japan.

Extend the Life of Items through Reuse

Only about 30% of the clothes we discard are reused through flea market apps or collection programs. If all clothes that haven’t been worn in a year are sent for reuse, the amount increases by about fivefold.

Recycling Instead of Discarding

Approximately 38% of clothes that are discarded are reused or recycled. If the remaining clothes are collected and recycled into raw materials, up to 27 million tons of CO2 emissions can be reduced annually.

Source: Ministry of the Environment, "SUSTAINABLE FASHION"

Our
New
Initiative

ALLU’s Efforts Toward a Sustainable Society

By ensuring that items do not get discarded but instead are reused as finite resources, we aim for a sustainable society. Through our efforts in brand reuse, ALLU engages in various activities to promote this.

Resale Impact

“Resale Impact” visualizes the environmental value associated with choosing resale.
We communicate the value of each individual choice through quantified indicators.

Sustainable Future Achievements

The newly opened ALLU Omotesando store is designed with sustainable interiors using materials that were previously in use. For example, the carpets are made from environmentally friendly materials, achieving a store design with minimal environmental impact and waste.